A Guide to the Best Online Letting Agents

It won’t be a surprise to hear that during the pandemic, hybrid and online estate agents enjoyed a 10% uplift in instructions. Many High Street letting agents had to close, while online letting agents were able to continue offering their range of services.

But with the convenience and potential cost savings that online letting agencies offer, their popularity looks likely to continue growing. Here, in our opinion, are some of the best online agencies on the market.

What exactly is an Online Letting Agent?

Online letting agents work in a similar way to traditional agencies but without the physical high street presence. However, from advertising the property to photography and reference checking, most online agencies still deliver all the services required by landlords. They’re also often cheaper and don’t come with so many fees (though they do vary from agency to agency).

So, in alphabetical order, which are our best online letting agents?
(Please note: All prices mentioned below are for the top/premium/fully managed packages, lower cost alternatives for hands-on landlords are also offered by all agencies featured.)

I Am The Agent
Efficient, cost-effective and straightforward, I Am The Agent offers flexibility and simplicity to landlords. Their service allows you to choose what you want to receive as part of the package.
Price: £279 (The Whole Shebang Package) + costs for additional service.

Letting a property.com
LettingaProperty offer all the services you’d expect of a high street agency but they’re more affordable, and with a self-proclaimed ‘higher service level’. In their ‘Complete’ plan, the agency offers a guarantee that the landlord receives rent on time every month (even if the tenant doesn’t pay) as well as home emergency maintenance cover – they cover the cost of emergency repairs up to £500 and there is zero excess!
Price: £99 set up and advertising cost & £99 per month from collected rent + costs for optional additional services.

Make Ur Move
Make Ur Move offers a variety of lettings services, ‘from DIY to VIP’. You can easily upgrade your package anytime to complement the level of service you require as a landlord.
Price: Good Landlord Essential, their top package, is £60 per month.

Mirus
Mirus utilises the skills and expertise of their consultants to offer an ‘unrivalled professional experience’. With a real emphasis on instilling trust and confidence in landlords, this service is driven by a highly experienced team.
Price: Full management fees are 8.4%. Letting only fee is 30% of monthly rental.

Pad
Pad is the UK’s first fully mobile lettings agent – their tenants verify, offer, sign and pay with the click of a button. They claim to be the lowest cost lettings service and will make you the highest return. They pride themselves on their tech and logistics, which gives them an edge on the competition. They currently operate in London, listing properties for 1 – 12 month assured tenancies.
Price: £399 (AST Viewing Package), £199 per room (HMO Viewing Package).

Purple Bricks
Whether you want to manage your portfolio hands-on or leave the fuss to the agency, Purple Bricks can help. Arguably one of the largest names in the industry right now, this is an online letting agency that’s tried and tested by landlords up and down the country.
Price: Fees can be calculated using their online calculator.

Rentify
Rentify makes an intriguing offer to landlords. They remove any possibility of voids, arrears or repair costs. The agency will inspect your property and make a rent offer. Once this is agreed, they guarantee rent payment for three years. You leave the rest up to them. This system offers complete, hassle-free security.
Price: On consultation.

Rentlord
Rentlord is an online platform designed for helping self-managing landlords. They allow landlords to manage their portfolio entirely online. This makes the admin and legal work of landlords much easier and stress-free.
Price: £6.99 per month for their Collect and Protect Plan.

Rent My Home
Rent My Home looks to create a speedy and effective letting process for landlords. They put a large emphasis on transparency, creating a clear and honest package for landlords.
Price: Dependant on package inclusions.

The Online Letting Agent
The Online Letting Agents claim to work differently from other online letting agents. Before sending a lead to a landlord, they get further information from the viewer to ensure they will be a suitable prospective tenant, saving the landlord time and effort. They also regularly review an online advertisement to make sure it’s performing at its best. Currently, The Online Letting Agents is the highest rated online letting agent on Trustpilot in the categories of property, property leasing agent, property rental agent and estate agent categories.
Price: Tenant find from £99; fully managed property fees are 6% per month with a minimum fee of £60 (set-up fee applies).

Upad
The UK’s largest online letting agent, Upad allows landlords to pick and choose the services they want included in the package. When you work with Upad, your property will be advertised to over 10 million potential tenants through sites like Rightmove, Zoopla and prime Location.
Price: £449 for advertising services (Complete Package) and £599 plus £72 per month for fully managed property services.

Urban
Described by The Sunday Times as ‘one of the top online agents’ and voted 2018’s best online letting agent at the ESTAS, Urban comes highly recommended. The agency is proud of its reputation and consistently receives high customer praise.
Price: From £45 per month for the full management service.

Visum
Operating since 2004, Visum is the UK’s oldest online letting and estate agent. With a track record of working with over 30,000 properties, Visum pride themselves on their rich experience in the industry. The site was conceived by genuine landlords and estate agents who offer expert help with the process.
Price: Most popular package is £89 + costs for additional services or their Premium package of £449.

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