Property predictions for 2021: What to expect from the rental sector in the new year

The Coronavirus pandemic has hit every sector of the economy, but it hasn’t been a disaster for the rental market that some were fearing – in fact, it’s remained relatively stable. So, what does 2021 have in store after such an unpredictable year?

Predictions for 2021 rental market

In 2021 the overall demand for rental properties is expected to be strong, which is good news for landlords and letting agents, but there are challenges ahead that could affect the market:

• Ongoing global pandemic: Landlords and letting agents will need to continue managing tenants experiencing reduced incomes and government temporary measures to prevent some evictions, at least in the short term. This will lead to some challenging times ahead and a need to adapt to any new measures put in place.

• Brexit: Rules allowing Europeans to work, travel and rent in the UK will change, leading to a reduced number of European tenants and business lets. Uncertainty around Brexit will also cause financial unease and changes in legislation that may affect the numbers of people willing to invest in property.

• The economy: Economic uncertainty will mean many renters could choose to delay purchasing a property, keeping the demand for rentals high. However, those on low incomes, typically renters, may see salaries continuing to be depressed, making rent rises difficult.

• Changes in taxation: Capital gains tax is under review, and there’s concern that general increases in taxation may make investing in property less appealing, reducing the supply of rental properties. This is better news for current landlords.

To what extent these factors affect supply and demand for rental properties has created mixed views in the sector. According to the site Letting Agent Today, Hamptons and Belvoir are predicting either minimal rent rises or static levels in 2021, while Savills suggest rental prices will increase as the sector continues to see demand strengthen.

Moving forward to 2021 

Uncertainty is the most straightforward prediction to make for 2021. Yet, demand for rental properties is likely to remain high, and even if the environment is challenging, the sector is now better equipped to manage it.

In our 2019 predictions, we stated that ongoing digital transformation in the property sector would continue to be necessary, and it was. Technology has enabled our industry to navigate restrictions and continue business when the lockdown was lifted. In fact, digital tools such as No Letting Go’s DigiSign system has facilitated social distancing requirements for property check in’s and check outs, and reduced the admin burden of agents chasing for signed reports.

It’s these types of innovations and opportunities for increased efficiencies that will ensure our sector remains agile and able to react to whatever changes 2021 has in store.

No Letting Go

Whether you are a landlord or a letting agent, if you would like to discuss how our local support or national network could become your property management partner, streamline your cost, reduce workload and keep accurate property inventories, then contact No Letting Go today.