Our perception of homeownership is changing. For the vast majority, buying a property used to seem like a natural step, but it’s now predicted that by 2025 over 50% of adults under the age of 40 will be in private rented accommodation. In the UK, demand from renters is 43% higher than the last five-year average.
So what’s driving this change, is it set to continue, and what will be the impact on landlords?
The advantages of renting
Perhaps one of the biggest reasons more people are choosing to rent is because the rental market, once subject to rumours of unscrupulous landlords and high rents, has evolved and is perceived as a more progressive market that accommodates people’s needs. Renting is seen as advantageous because:
• You don’t have to worry about maintenance costs, unlike homeowners.
• It’s easier and quicker to rent than to buy a home.
• Financially it’s less of a burden; a smaller deposit is required, monthly rent can be cheaper than a mortgage repayment, there is no home insurance, solicitors’ fees or stamp duty.
• Tenancy terms can vary to suit needs, so planning for a future move is easier.
• More controls in the rental market mean tenants enjoy more legal protection.
• No danger of the negative equity trap
The barriers to getting on the property ladder
Perhaps the most significant impact on the rental market has been people’s ability to buy a home. Many find themselves unable to get a foot on the property ladder, particularly affecting the younger generation. It has been suggested that up to a third of millennials may never own their own home, while half will rent into their forties. This isn’t just linked to the difficulty of saving up a deposit. High house prices mean more expensive mortgage repayments; coupled with tighter lending requirements, it is harder to get a mortgage.
Unstable personal finances
The rise in house prices is compounded by wages stagnating while the cost of living is increasing. Even if finances were there to buy a home, many are put off by the perception that the housing market can be unstable and may trap you in a property that no longer suits your needs.
Whether driven by financial considerations or a general change in societal attitudes, people are now making different lifestyle choices, including more social living. Searches for UK-based co-living rental opportunities increasing by 4000% in the last four years, and the build to rent sector continues to grow, offering an exciting option for tenants.
Offering amenities such as gyms and concierge services, build to rent properties offer a different lifestyle in sought-after locations with the flexibility of long and short term tenancy periods. This seems to be speaking loudly to many people who feel that their homes should provide the flexibility to meet the demands of life today.
For landlords and agents who have well-managed properties to offer and who listen to their tenants’ needs and the market, the prospects are good. Renting is seen as an exciting alternative to homeownership, with the potential to offer something more aligned to how people are living and working today.
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