A Guide to the Best Online Letting Agents

As a landlord, choosing a letting agent can be tough. It’s a decision which needs careful consideration. In recent years, the rise in popularity of online letting agents has presented an alternative option for your portfolio. But which are best? We’ve done the research so you don’t have to. Here’s our guide to the best online letting agents.

What Are Online Letting Agents?

Online letting agents work in a similar way to traditional agencies but don’t have a physical high street presence. From advertising the property to photography and reference checking, most online agencies will deliver all the services required by landlords. They’re often cheaper and don’t come with as many fees (though these do vary from agency to agency).

So, what are the best online letting agents?

Note: All prices mentioned below are for the top/premium/fully managed packages, lower cost alternatives for hands-on landlords are also offered by all agencies featured.

In alphabetical order…

EasyProperty

From the team behind EasyJet, EasyProperty offers professional letting agency services for reasonable prices. Their Complete package includes everything you’ll need, from professional advert creation to the tenancy agreement.
Price: £299 (Complete Package) + costs for additional services.

Gordon’s

Although primarily an online estate agency, Gordon’s also covers lettings too. The team accompany viewings and negotiate on your behalf. They advertise through the major online platforms and will also produce a full media pack for your property.
Price: Dependent on rent.

House Network

House Network are an experienced online letting agent which puts quality tenants at the forefront of what they do. They do all the legwork for you and their local experts are on hand to make the process as easy and stress-free as possible.
Price: £475 (Premium Landlord Package).

I Am the Agent

Efficient, cost-effective and straightforward, I Am The Agent offers flexibility and simplicity to landlords. Their service allows you to choose what you’d like to receive as part of their package.
Price: £249 (The Whole Shebang Package) + costs for additional service.

LettingaProperty.com

LettingaProperty.com offers all the services of a high street agency but cheaper and with a self-proclaimed ‘higher service level’. In their Platinum package, the agency offers a guarantee that rent is paid on time every month (even if the tenant doesn’t). Home emergency cover with zero excess is also included in this package.
Price: £99 set up fee & £89 per month from collected rent (Platinum Package) + costs for additional services.

Lettingsupermarket.com

Lettingsupermarket.com offers the personal service of a high street agent with the discounted rate of an online platform. With a range of services and a minimum savings of 60% over high street options, this is an attractive option for landlords.
Price: Available upon application.

Make Ur Move

Make Ur Move offers a variety of lettings services, ‘from DIY to VIP’. You can easily upgrade your package at any time, to complement the level of service you require as a landlord.
Price: Dependent on inclusions/exclusions.

Mirus

Mirus utilises the skills and expertise of their consultants to offer an ‘unrivalled professional experience’. With a real emphasis on instilling trust and confidence in landlords, this service is driven forward by a highly experienced team.
Price: £99+VAT (Mirus Two).

My Online Estate Agent

My Online Estate Agent claim to work exactly like the best high street lettings agent but charge a fraction of the price. The site claims to achieve an average of 21 enquiries from interested tenants per property.
Price: £199 (Essentials Plus) + costs for additional services.

No Agent

No Agent is a platform designed by landlords for landlords. They describe themselves as ‘the 21st Century upgrade to landlording you’ve been waiting for’. They offer full property management for a fixed fee, ideal for those seeking a low maintenance rental process.
Price: £45 per month in London, £35 per month everywhere else + costs for additional services.

OpenRent

OpenRent is an online agency designed for optimum efficiency while maintaining quality and security. With transparent and easy-to-understand packages, this is a platform designed to take the stress from a notoriously painful process.
Price: £49 (Advertising & Rent Now Package) + costs for additional services.

Pad

Pad is the UK’s first fully mobile lettings agent. Their tenants verify, offer, sign and pay with the click of a button. They claim to be the lowest cost lettings service and will make you the highest return. They pride themselves on their tech and logistics which gives them an edge on the competition. They currently operate in London, listing properties for 1 – 12 month assured tenancies.
Price: £399 (AST Viewing Package), £199 per room (HMO Viewing Package).

Portico Direct

Portico Direct is an online letting agent that enables landlords to advertise directly on Rightmove and Zoopla without using a traditional estate agent. Their newly developed service is available throughout the UK, and listing on the major portals costs from just £1.

Price: £1 to list the property on Rightmove and Zoopla. Optional extras are £20 for a tenancy agreement, £20 for referencing, £20 for deposit registration.

Purple Bricks

Whether you want to manage your portfolio hands-on or leave the fuss to the agency, Purple Bricks can help. Arguably one of the largest names in the industry right now, this is an online letting agency that’s tried and tested by landlords up and down the country.
Price: Contact for a free no-obligation valuation.

Rentround

Rentround compare letting agent fees & ratings in your area and reduce rental costs for your property. We compare insurance, energy bills, mortgages… and now letting agents.

Rentify

Rentify offers an intriguing offer to landlords. They remove any possibility of voids, arrears or repair costs. The agency will inspect your property and make a rent offer. Once this is agreed, they guarantee rent payment for three years. You leave the rest up to them. This system offers complete security and alleviation of hassle.
Price: On consultation.

Rentlord

Rentlord is an online platform designed for helping self-managing landlords. This allows landlords to manage their portfolio entirely online. This makes the admin and legal work of landlords much easier and stress-free.
Price: £14.99 per month (Premium Plan).

Rent My Home

Rent My Home looks to create a speedy and effective letting process for landlords. They put a large emphasis on transparency, creating a clear and honest package for landlords.
Price: Dependant on package inclusions.

The Online Letting Agents

The Online Letting Agents claim to work differently to other online letting agents. Before sending a lead to a landlord, they get further information from the viewer to ensure that they will be a suitable prospective tenant, saving the landlord time and effort. They also regularly review online advertisements to ensure its always performing its best. Currently, The Online Letting Agents are the highest rated online letting agent on Trustpilot in the categories of property, property leasing agent, property rental agent and estate agent categories.
Price: Tenant find from £89, Property management from £30 per month (set up fee applies)

Upad

The UK’s largest online letting agent. Upad allows landlords to pick and choose the services they want included in the package. When you work with Upad, your property will be advertised to over 10 million potential tenants through sites like Rightmove, Zoopla and prime Location.
Price: £399 (Complete Package).

Urban.co.uk

Described by The Sunday Times as ‘one of the top online agents’ and a winner at the Landlord & Letting Awards 2016/2017, Urban.co.uk comes highly recommended. The agency are proud of their reputation and consistently receive high praise from their customers.
Price: £399+VAT & £79 per month (Full Management Package).

Visum

Operating since 2004, Visum is the UK’s oldest online letting and estate agent. With a track record of working with over 30,000 properties, Visum pride themselves on their rich experience in the industry. The site has been conceived by genuine landlords and estate agents who are able to offer expert help with the process.
Price: £79 (Plus Advertising 3 Month Package) + costs for additional services.

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